Digital Advertising Blog

Reviews Matter : Big Time Advertising & Marketing Newsletter Sept 2018

by Terry MacCauley - Posted 1 year ago

Big Time Advertising & Marketing Newsletter Sept 018 –
Summer sales have been great with many dealers reporting record months.   Big Time is working hard to keep things rolling. Click Below  to learn more about how our agency is partnering with your success this fall

Reviews Matter 

It is so crucial for dealers to consistently check reviews on Google My Business, Facebook, and/or Yelp reviews online.  Consider how many missed sales opportunities exist because potential buyers actively shopping to purchase your goods and services checked your below average reviews.

What we sell physically really does not matter, but OUR ONLINE REVIEWS DO MATTER.  At Big Time Advertising, we regularly review and track our dealers’ online reputation.  Our services include consultation and training on current best practices available to ensure quality customer satisfaction is received.  In addition, it is equally important to make sure the best reviews are showing up when potential buyers are looking.

Here are a few Big Time Tips about Reviews

  •  90% of all consumers read online reviews
    • (89% read more than 2 reviews, and 15% read over 10 reviews)
  • 88% trust online reviews when considering a business
  • 72% say that positive reviews make them trust a local business more
  • 86% of consumers will decide against buying if they read negative reviews
  • Customers are likely to spend 31% more on a business with excellent reviews

BOTTOM LINE:  Check online reviews today, tomorrow & every day.

1. Content is King
Ads are perceived as annoying. When a post looks and feels like an advertisement people are exponentially more inclined to just scroll right past or worse yet, mark their account to not see posts like this in the future. This equates in missing leads, less brand growth, and a shrinking reach. Always strive to keep content engaging, relevant, and interesting for better delivery and results.2. Delivery is the Crown Prince
Creating great content is only the first step. If an ad looks great but doesn’t sell a single unit, is it truly a great ad? Know your target audience to get ads in front of the right people and at the right time

3. Make It Easy

Most customers are “social media lazy. “Always consider this lack of motivation for potential consumers by using autofill forms (Yes, forms that fill themselves out) whenever possible. Also, always strong “Call to Action” headlines which more clearly spells out what is being asked of the user and desired buyer.

It is exhausting listening to Advertising Professionals that talk without walking the walk.  With nearly 100 years of combined automotive experience, Big Time Advertising speaks and advises with automotive authority.  Check out the newest podcast from our podcast series, Big Time Thinking, released every Monday.  The Big Time Thinking podcasts are great for business development, personal introspection, sales team training, and more.  Find all of them on iTunes, Spotify, Stitcher, and SoundCloud.


Trivia Question: Name the top six Spanish speaking communities in the US?
Since 1990 the percentage of Spanish speaking households has nearly doubled from 7% to over 13%. When a dealership is not set up to cater to Spanish speaking customers, leads and sales are absolutely being missed.

Answer:  Who would have guessed Chicago is 5th? 

  1. Los Angeles…. 4,429,478
  2. New York/New Jersey…. 3,555,706
  3. Miami/Fort Lauderdale…. 2,208,303
  4. Houston… 1,690,224
  5. Chicago…1,478,308
  6. Dallas/Fort Worth….1,426,744

The Big Time sales team continues to grow our clients during the dog days of summer.  We look forward to staying hot as temperatures drop heading into September. With growth we always look for innovative ways to help our clients and their dealerships exceed all expectations.

Welcome New Big Time Clients
J.D. Byrider in Joliet, IL
J.D. Byrider in Houston Hobby , TX
J.D. Byrider in Houston North , TX


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