Digital Advertising Blog

Communicating Via Facebook With Customers & Prospective Customers

by Terry MacCauley - Posted 1 year ago

Average number of messages sent monthly between users and businesses on Facebook Messenger:

20 billion messages

Last updated 4/30/19

Q: What kind of engagement rates do businesses have using Messenger marketing?
A: Facebook Messenger marketing has 10-80 times better engagement than email.

Email has 5-10% open rates and a 1% clickthrough rate. This amounts to 1 clickthrough per 1,000 emails. Messenger, by contrast, averages 70-80% open rates and 20% clickthrough rates. @bigtimeautoads @gowithbigtime

Facebook is reporting nearly a 200% increase in usage. But, some car dealers aren’t spending money on ads. Here’s where we can make the most of the current landscape. More customers will see your ad for less cost as there are fewer competitors in the space. One Big time dealer has stayed the course and seen the results. Their lead count has doubled this month at no extra cost. With your competitors pulling back ad budgets Big Time dealers have dominated the social media space. If you were thinking about a way to move vehicles off the lot during this time, an investment in Big Time social media lead gen could be the golden ticket.