Big Time Dealer,

As we all should know by now a dealership's social media presence is crucial for businesses, and your dealership is no exception. (If you don’t know this, call us immediately so we can go in-depth and explain the benefits and how to build a REAL, ENTIRE MARKETING FUNNEL.) Meta’s star Facebook is a powerful platform for connecting with potential customers and increasing your brand's visibility. One effective way to amplify your dealership's online reach is by encouraging your team members to actively engage with your Facebook posts. Let’s explore seven compelling reasons why your own dealership’s team should like, share, and comment on your dealership's Facebook content, along with the math behind the multiplying effect of these actions.

1. Expanded Reach: When your team members like and share your dealership's Facebook posts, they expose your content to their own networks. The average Facebook user has approximately 338 friends. When your team shares a post, it has the potential to reach not just your followers but also the friends of your team members, greatly expanding your post's visibility.
   
   
2. Increased Engagement: Facebook's algorithm prioritizes content with higher engagement rates. When your team engages with your posts, it signals to Facebook that your content is valuable and worth promoting. This can lead to increased organic reach and a higher likelihood of your content appearing in your followers' feeds.
   
   
3. Improved Credibility: Team members interacting with your dealership's Facebook posts can enhance your brand's credibility. It shows that your team believes in your products and services, which can boost trust among your audience.
   
   
4. Enhanced Brand Advocacy: Encouraging your team to actively support your dealership on social media turns them into brand advocates. They become ambassadors for your business, helping to spread positive word-of-mouth and build a loyal customer base.
   
   
5. Social Proof: Likes, shares, and comments serve as social proof that your dealership's content is worth engaging with. When potential customers see that others are interacting with your posts, they are more likely to do the same.
   
   
6. Cost-Effective Marketing: Compared to traditional advertising, leveraging your team's social media activity is a cost-effective way to market your dealership. It harnesses the power of your internal resources to reach a wider audience without additional expenses.
   
   
7. Measurable Impact: You can measure the impact of your team's engagement with Facebook Insights. Track metrics like reach, engagement, and shares to see how their actions are contributing to your dealership's online success. Why not structure a bonus program for the employee that gets the most likes, shares, and comments for the month? It’s that important. It doesn’t have to be a huge bonus but give an incentive to drive the culture needed.

Don’t think it’s that big of a deal? Here let’s do the Math.

Math Behind the Multiplier Effect: To better illustrate the multiplying effect of sharing and liking, let's consider a simple scenario:

• Your dealership has 1,000 followers on Facebook.
• You have 10 team members (employees) at a minimum who actively like, comment, and share your posts.
• Each team member has an average of 338 Facebook friends (Most many more).
• If each team member shares a post, it has the potential to reach:
  • 10 team members x 338 friends = 3,380 additional people at a minimum.

Think about it: This means your post could potentially reach 4,380 people (1,000 followers + 3,380 friends of team members), greatly increasing your post's visibility and engagement. If they did it at a minimum of 3 days a week that’s an increase of 13,140 impressions to your local community weekly and 52,560 impressions per month for FREE. Then the math gets crazy if the posts are engaging or when they share they ask their friends to like, comment, and share it just multiplies quickly. It creates a natural organic feel and even gives your page a third-party authoritative vibe.

In conclusion, encouraging your team to like, share, and comment on your dealership's Facebook posts can have a significant impact on your online presence. By harnessing the multiplying effect of social media engagement, you can reach a broader audience, improve credibility, and drive meaningful results for your dealership's marketing efforts. So, don't hesitate to drive your team and get them involved, and watch your dealership's Facebook presence soar. Make it a New Year’s resolution. Activity always leads to productivity. Big Time is an attitude go get it! 

-Terry MacCauley, CEO