by Terry MacCauley - Posted 2 months ago
Wake Up, Auto Dealers!
The automotive industry is evolving rapidly, with dealers investing countless hours and significant dollars to ensure transparency, tracking, and ownership of their advertising spending. However, a critical area often overlooked is the transparency of website providers. This negligence can have dire consequences for your digital marketing efforts.
Over the past decades, we at Big Time Advertising & Marketing have encountered numerous dealership websites riddled with issues that should not exist. From vehicle feed problems to poorly tagged pages, the inefficiencies and incompetence are staggering. Let's dive into the key issues plaguing dealership websites and how they impact your bottom line.
The Hidden Pitfalls
The Real Cost
Why does this happen? Because providing good service is expensive, time-consuming, and requires attentive listening and response. Many companies prefer a set-it-and-forget-it model, hoping for consistent billing with minimal updates. They confuse dealers with FUD (Fear, Uncertainty, and Doubt) to avoid making necessary changes.
Accessibility and Liability
Ignoring website accessibility not only limits your audience but also exposes your dealership to potential legal liabilities. Websites that fail to meet accessibility standards can be subject to lawsuits, which have been on the rise. According to a report, more than 2,500 website accessibility lawsuits were filed in 2021 alone, a significant increase from previous years. Ensuring your website is accessible can help you avoid these costly legal battles.
Our Commitment
At Big Time Advertising, we do things differently. We take the tough feedback, deliver exceptional service, and act as your agents to bridge these painful gaps. We believe in proactive support, ensuring your website not only looks good but performs exceptionally in speed, accessibility, and SEO.
Leading the Charge with Expertise
At Big Time Advertising, we were tired of these issues, so we intentionally sought the help our dealers deserved and hired one of the sharpest minds in the automotive website business at the start of this year. Chris Jackson, our Director of Digital Operations, brings over 27 years of hands-on experience in the automotive industry, with a diverse skill set that spans sales, marketing, and search engine optimization (SEO). His passion for the automotive world has driven our team to push and excel in these areas, making us an even more trusted expert in all automotive advertising and marketing fields.
We firmly believe in taking an educational approach to sales, empowering clients and customers with knowledge to make informed, fact-based decisions. This approach has not only strengthened our client relationships but has also contributed to our delivering even more to our valued dealer clients.
Beyond the Basics
While we are not directly in the website-providing business, you can be sure that we will no longer remain silent on behalf of our dealers when they need a voice to help them, regardless of the website provider. Yes, there are many choices in our suite of offerings and services, and we have successfully guided numerous dealers in making web adjustments, transitions, and sometimes even complete overhauls to help boost conversions. The extended play must always be remembered when planning for the short term.
The Bottom Line
Dealers deserve better. It's time to demand transparency and competence from your website providers. Don't settle for mediocre service that hampers your digital marketing efforts. At Big Time Advertising, we’re committed to raising the game and ensuring your website truly supports your dealership’s success.
Let's put an end to the blame game and work together to elevate your online presence. If you need help navigating these challenges, we're here for you. Feel free to reach out to us for any questions or assistance. Your success is our mission.
By highlighting these critical issues, we hope to empower dealers to demand better service and support, which will ultimately lead to more successful digital marketing efforts.
Sources: (Statista) (McKinsey & Company) (PwC) (RSM Global).
By- Terry MacCauley, Founder & CEO
Join us for our first time visiting and presenting at the AIADA Annual Convention & Expo at the Hoover Country Club.
Our CEO, Terry MacCauley, and Chris Jackson, our Director of Digital Operations, will present on Saturday morning immediately following the Opening Ceremony at 9:00 a.m. Artificial Intelligence is changing our world in everything we do, including our dealerships and advertising efforts.
In this highly requested session, "Future-Ready Dealerships: AI Solutions for Compliance, Lead Generation and Marketing," dealers will be left with simple, knowledgeable advice, examples, and direction on how their dealerships can either begin or continue to integrate AI into their daily operations.
Alabama Dealers it is not too late to register and attend. We will see you there.
Presented by- Chris Jackson, Director of Digital Operations
Get ready for an unmissable presentation at TIADA! Join Chris Jackson, Director of Digital Operations for Big Time Advertising & Marketing, as he dives into "Boosting Conversions with Website Optimization." This is one session you cannot afford to miss – packed with insights to help your dealerships digital footprint perform better within Google's ecosphere without braking the bankl! See you there!
DATE: Tuesday, July 23, 2024
TIME: 11:00 - 11:50 am
WHERE: JW Marriott Hill Country
ROOM: Grand E-F
