by Terry MacCauley - Posted 2 weeks ago
At Big Time Advertising, we’ve spent the past decade solving the challenges dealers face in today’s competitive market. At Used Car Week in Scottsdale, AZ, we proudly introduced our newest solution: Best Used Cars. Designed for all dealers, independent, BHPH, franchise, and OEM alike, this platform redefines how inventory feeds are managed and optimized to deliver better control, efficiency, and results.
Best Used Cars was born out of necessity. Time and again, we saw clients struggle with delays and inefficiencies in their vehicle feeds. Whether it was waiting for website providers to respond, dealing with outdated ad inventory, or battling resistance when feeds needed to be shared with vendors, the frustration was real and costly.
We built Best Used Cars to solve these issues for our advertising dealers, giving us the tools to deliver faster, better-controlled results. As we refined the platform, one thing became clear: this solution was too valuable not to share with all dealers. It’s a platform that not only solves a critical problem but also empowers dealers to take back control of their data and marketing.
Too often, website providers or DMS platforms act as gatekeepers, treating vehicle feeds as their property instead of the dealer’s. Dealers continually face an unneeded uphill battle with:
Our philosophy is simple: the vehicle feed belongs to the dealer. Best Used Cars makes life easier by providing faster, more reliable updates and restoring full control to you—and we will do it at no cost.
Best Used Cars is more than just a feed management tool; it is a comprehensive solution that enhances how you market your inventory. The platform includes:
These features give dealers the tools they deserve to optimize their marketing efforts, connect with buyers more effectively, and maintain a competitive edge.
During a recent podcast at Used Car Week, I likened a broken or outdated vehicle feed to “turning off the lights in your showroom.” Without a reliable feed, dealers risk:
Best Used Cars eliminates these issues by ensuring feeds are always accurate, up-to-date, and optimized for each platform.
Whether you’re a small independent dealer, a Buy Here Pay Here operation or part of a large OEM network, Best Used Cars scales to meet your needs, the platform ensures compliance with brand standards for OEM and franchise dealers while providing the same speed and flexibility that independent dealers need to compete.
By combining tools like creative overlays, AI-powered descriptions, and SEO-focused landing pages, Best Used Cars allows every dealer to market their inventory effectively across all platforms.
Managing vehicle feeds for platforms like Google, Meta, Microsoft, and TikTok is no small task. Each channel has constantly evolving formatting requirements, and non-compliance can lead to disapproved ads, higher costs, and missed opportunities. This complexity can quickly become overwhelming for smaller dealers, especially those who prefer to handle their advertising in-house.
That’s where Best Used Cars makes life easier. With a simple click, you can download your inventory feed pre-sorted and optimized for any platform. Whether it’s Google’s VLA, Meta ads, Microsoft, or TikTok’s ever-changing standards, our system ensures your feed meets all compliance requirements. No more troubleshooting, no more wasted time, just an easy-to-use tool that keeps your inventory ready for advertising success. By eliminating these headaches, dealers can focus on what they do best: selling cars.
Artificial intelligence is transforming how dealerships market inventory, and Best Used Cars is at the forefront of this revolution. AI tools on the platform:
In today’s fast-moving market, speed isn’t just an advantage—it’s essential. Best Used Cars ensures:
Best Used Cars is the beginning of our commitment to empowering dealers with better tools. By Q2 2025, we will expand the platform to include another pillar of excellence in quality web design and hosting services, offering unmatched speed, SEO, and accessibility alongside advanced vehicle feed management. We also envision custom Avatars being developed to do virtual walkarounds on your listed inventory. We will continue to build the infrastructure dealers deserve to thrive in our fast-evolving and changing world. The result will be a complete digital solution
tailored to meet the needs of all dealers.
In addition to giving you complete control over your vehicle feeds and simplifying advertising on platforms like Google, Meta, and TikTok, Best Used Cars provide a bonus: your inventory will be automatically pushed to some of the most popular vehicle listing services, and many more will be added constantly. This means your cars are showcased to an even larger audience of potential buyers, increasing visibility and driving more leads to your dealership. Combining powerful feed management with additional exposure, Best Used Cars ensures your inventory gets in front of the right people wherever they shop online.
Best Used Cars was designed to solve a critical need for our advertising clients, but we built it with every dealer in mind. Whether you’re looking to improve your feed management, enhance your SEO, or create more engaging marketing materials, Best Used Cars has the tools to help you succeed.
Reclaim control. Save time. Sell more.
Not everyone could visit us at Used Car Week in Scottsdale, AZ, so contact us today to learn how Best Used Cars can revolutionize your dealership’s marketing efforts without costing you a dime. Big Time Advertising: Always innovating, consistently delivering.
-by Terry MacCauley, Founder & CEO