by Terry MacCauley - Posted 2 weeks ago
As 2024 draws to a close, it’s the perfect time to reflect on an incredible year at Big Time Advertising & Marketing. Thanks to the trust and partnership of our dealers, we have achieved milestones that mark this year as one of our strongest yet. From signing new dealer clients to expanding our services and investing in innovation, here is a look back at what we’ve accomplished together.
This year, we welcomed 68 new dealer clients or locations into the Big Time family. These partnerships pushed us to innovate, adapt, and deliver more impactful advertising solutions. Together, we generated well over 87.5 million impressions and over 4.3 million clicks for our dealers in 2024 while delivering over 135,000 quality leads to dealers nationwide. These numbers aren’t just stats; they testify to our dealers' trust in us and the results we deliver.
In 2024, we hit a new record by attending 14 nationwide conferences or conventions hosted by independent auto dealer associations and national organizations like BHPH United and NIADA. We invested over $125,000 solely in convention fees, directly supporting the dealer associations and their missions. This does not include hotels or travel expenses; it represents our commitment to these organizations and their vital work. This investment reflects our commitment to these organizations and allows us to market our brand and services. These events were more than networking opportunities; they were a chance to connect with you and our dealers, share insights, and provide complimentary marketing analyses to help you drive results. Showing up for our dealers is at the heart of what we do, and we’re committed to continuing that tradition.
This year saw the launch of Best Used Cars, our groundbreaking platform designed to bring speed, organization, and impact to your vehicle feed hosting and digital solutions. From dynamic overlays to AI-enhanced vehicle descriptions, we use the latest technology to ensure your advertising dollars go further.
But we did not stop there. We also enhanced our creative services, leveraging AI tools to optimize campaigns, streamline processes, and allow you to focus on what you do best: selling more cars.
Every year has its challenges, and 2024 was no exception. Here’s how we rose to meet them:
Q1: We started strong, with an 11.5% increase in revenue, building on the momentum from 2023.
Q2: A slight 0.2% dip prompted us to reassess and make key structural and process adjustments to serve our dealers better.
Q3: Those changes paid off, with a 23.9% jump, reflecting the strength of our new strategies and teamwork.
Q4: We’re ending the year on a high note, with a 30.1% increase driven by new dealer acquisitions, enhanced services, and your continued support.
We are proud to report an overall growth of 18% for the year. This growth is not just about numbers but about reinvesting in you. From hiring talented new team members to introducing innovative solutions, we’re using this momentum to ensure your continued success.
Starting January 1, 2025, Big Time Advertising will extend its full suite of advertising services to RV dealerships, bringing the same expertise and results-driven approach that has fueled the success of our auto dealers. We’re excited to hit the ground running and help RV dealers maximize their advertising dollars and reach new customers.
This year, we welcomed four new talented hires passionate about driving our dealers' success. Behind the scenes, we have improved processes, introduced more innovative tools, and continued to focus on proactive communication to make your experience seamless and practical.
This year, I (Terry) had a new partner in crime, AI. AI has been a reliable co-pilot, from brainstorming innovative, creative themes to fine-tuning campaign strategies and crafting meaningful content like this blog. It has pushed me to think more strategically, solve problems faster, and approach challenges with a new perspective. But the real magic happens when this technology meets our incredible team's creativity, passion, and dedication.
Together, the Big Time team has embraced bold ideas, redefined what is possible, and stayed ahead in an ever-changing landscape. Whether it's building strategies, driving results, or simply staying one step ahead of our dealer's competition, our collective efforts this year have been nothing short of transformative. AI has enhanced how we operate, but the heart and soul of our work remain firmly rooted in the fantastic people who make the automotive industry so unique to those of us blessed to work in and for it.
As I look back on 2024, I am filled with gratitude for the partnerships we have built and the possibilities we’ve unlocked together. The journey ahead is exciting, and on behalf of our entire team, we are eager to see where our combined efforts will take us and our dealers in the future
2024 has been a fantastic year, but we are not slowing down. Next year, we will continue to invest in innovative solutions, expand our services, and find new ways to deliver results. Thank you for trusting us as your marketing partner. Your success is our success, and we’re excited to grow together and help you finish 2025 more potent than ever. If you would like to up your advertising & marketing strategy with a team that is passionate about our industry and responds quickly, we would love to audit your current situation and help your dealership elevate in 2025.
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Here’s to another year of growth, partnership, and innovation. Let’s make it Big Time!
-by Terry MacCauley, Founder & CEO
This Monday, we featured Makeida's "BEST Motivational Video—A NEW YEAR, A NEW YOU." Don’t let the past hold you back. Let them go. This is your time to step into a fresh start, leave old baggage behind, and embrace your true potential.
Remember: “It’s not the movement of the clock that changes you…” Time alone doesn’t bring transformation—you do.
