Digital Advertising Blog




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Utilizing co-op to maximize your advertising budget

In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available...

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5 Car Fred and The Magic Laydowns

Having visited countless dealerships over the past year, my conviction grows stronger about a sick plague...

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If you advertise it, they will come

BY RYAN BROWN We all remember the 1980s classic film “Field of Dreams” starring Kevin Costner. You know, the...

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Ad Agency vs. Going In House (3 of 3)

A final post to this three part series on the advancing debate of going with an advertising agency or with an...

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Ad Agency vs. Going In House (2 of 3)

Continuing on with this advancing debate of going with an advertising agency or with an in-house person or team. I...

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