Dealership Marketing “Experts”

Dealers, WAKE UP!  Seriously, it is time to wake up and take back control of our industry.  Once again, we have hit a low point in the endless cycle of insanity. We have allowed too many “experts” tell us how our industry would work better …

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How To Get Over Negative Reviews Online

Often, I am asked the question, “How can I get rid of my negative reviews?” or “Should I just turn off reviews?” Reviews online and on your Facebook page may seem like they could be a “nail in the coffin” to your dealership. Everybody is …

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5 Reasons Managers Don’t Hold Employees Responsi...

Strong accountability wards off complacency, strengthens our culture, and validates standards, values and our personal credibility.  However, many managers fail in this critically, fundamental responsibility and damage the same competitive advantages listed above. I have given this some critical thought the last few days and …

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Invest In the Future

The powersports industry has an opportunity that is too often not realized or just ignored by too many dealerships. This golden opportunity resides within our children. By focusing on children we can begin to cultivate and build brand awareness with our future customers. Dealers that …

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Food for Thought: The Electrifying Power of NOW!

Leonardo Da Vinci was the king of getting things done. He said many profound things on the importance of getting things done like, “I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we …

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Ten Reasons WE all Miss Sales & What to Do Ab...

Everyone in a selling profession will miss sales for a variety of reasons. It is a part of being a sales person. Failure will happen more often than success (another topic, another day). Not being totally aware of why, and failing to analyze and fix …

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Utilizing co-op to maximize your advertising budge...

In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available to dealers that are not utilized every year. This figure was well over $300,000 in just his region. The fact that dealers are not utilizing this money …

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In the powersports business, we sell fun

Wow! We have such an awesome opportunity to work in this fun business: Motorcycles, dirt bikes, ATVs, UTVs and PWC. Nobody is ever in a bad mood when they are riding the products we sell. This is such a fun business, we get to sell …

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5 Car Fred and The Magic Laydowns

Having visited countless dealerships over the past year, my conviction grows stronger about a sick plague that is slowly eroding the automotive industry. It is so obvious and such an easy fix, yet those that have been inflicted with this plague seem to think the …

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If you advertise it, they will come

BY RYAN BROWN We all remember the 1980s classic film “Field of Dreams” starring Kevin Costner. You know, the movie that coined the phrase: “If you build it, he will come.” The meaning was two-fold, that if Costner’s character built a baseball field on the …

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