Digital Marketing

Big Time SEM

APPROPRIATELY MANAGED AUTO DEALER FOCUSED SEM


The one consistent we hear from all dealers when working with various SEM (PPC) vendors is the constant, “We need more budget, CPC Looks Good, and Let us see what we can do.” Too often these one liners also are spoken at the end of the month when it is too late. At Big Time Advertising we understand that our dealers run 30- and 31-day sprints. Adjustments must be managed daily ensuring our dealers hit monthly sales goals by providing the necessary lead counts and activity to allow that conversion. Pacing on day 3, 8, 14, etc. all matter and we are neurotic about what our dealers are pacing, it is a game changer.

Without getting too far into the weeds, we have been managing successful SEM campaigns for over a decade now. We are not new to this; we focus on the future, and we deliver for our dealers. Yes, anyone can place a Google Ad campaign. Just like anyone can list their own home, do their own taxes or represent themselves in court. Our professional, partner statuses with Google, Bing and even Yahoo matters. While some vendors are hyper-focused on click-thru-rates, bounce percentages, and blah, blah, blah, we are laser focused on building our dealers name and brand optimizing for higher traffic with increased be-back, referral, and fresh leads. Experience matters and with our dealership and marketing experience, there is no other agency that understands your business better.


Targeted Display

TARGETED DISPLAY FOR TODAY’S DIGITAL AUTOMOTIVE ADVERTISING


At Big Time Advertising we have been shouting from the rooftops for years about the importance of targeted display. We used to get laughed out of some digital marketing meetings saying it doesn’t work, etc. Today, we are thrilled to see the industry is re-thinking that philosophy. With a fundamental rooted knowledge of advertising, we exceed in delivering targeted display for our dealers that drives traffic on the web, phone and even walk-ins.

So many little nuances matter when it comes to targeted display. Like simple direct eye-catching billboards work for fast driving traffic, so too will display work for the quick glancing eye movements. Properly managed Dynamic targeted display with our 4 Square creative approach you can rest assured your dealership's monthly marketing plan is working. With so many various cell phones, monitor sizes, etc. quality design has never been more important to protect and project your brand.

GEO-FENCING

TARGETED REMARKETING GEO-FENCING IS A SECRET WEAPON


Geo-Fencing was all the rage in around 2014 and many dealers “tried” it. Unfortunately, it was misrepresented by many vendors that did not have a clue how to properly use it or sell it with the expectations it deserved. However, at Big Time Advertising our Geo-Fencing strategies are the silent killer our dealers need to get a digital marketing edge over their competition.

While many use big ol’ radiuses so they can tell their dealers how many impressions they are delivering, we represent it correctly keep it targeted specifically to locations that matter and serve them ads as long as they live. Ok, as long as we are physically allowed too anyway. Let’s talk ASAP, we can help and help fast.

Geo Display 2

BIG TIME HAS TAKEN THE GEO CONCEPT AND EVOLVED


Big Time Advertising has created our own proprietary geo strategy and applied it to user search intent with their cell phones specifically targeted at them when auto buyers are searching your direct competitors. We are delivering the hottest customers already leaning into their intention to buy and they are not considering you right now. In other words, they have slipped through the marketing cracks if they were ever targeted at all.

Growing volume requires any dealership to stretch and push to reach the fringe buyers and keep them off of your cross-sell report. At Big Time we can work with your team to quickly make this disappearing consumer to give your sales team a chance at the plate.

YOUTUBE / SMART TV / APPS

YES, 30 AND 15 SECOND COMMERCIALS STILL WORK


Reaching potential auto buyers where they are watching their content is the whole game now. Big Time Advertising can get your dealership started now and start getting results quickly. Reach your specific customers by utilizing the power of YouTube and Smart TV/Apps services that connects your dealer’s brand with the people who matter most to your business. No longer do our dealers have to waste advertising dollars with the “hope to” method.

If a picture is worth a thousand words, then your dealership’s video commercial should be worth a million. Start turning viewers into customers on any budget. Big Time Advertising uses Google’s data combined with your first party data to match messaging with the right people at the right moment. In other words, your advertisements are going directly to auto buying intenders.

Gmail / Lightbox Ads

TARGETED DISPLAY FOR TODAY’S DIGITAL AUTOMOTIVE ADVERTISING


At Big Time Advertising we have been shouting from the rooftops for years about the importance of targeted display. We used to get laughed out of some digital marketing meetings saying it doesn’t work, etc. Today, we are thrilled to see the industry is re-thinking that philosophy. With a fundamental rooted knowledge of advertising, we exceed in delivering targeted display for our dealers that drives traffic on the web, phone and even walk-ins.

So many little nuances matter when it comes to targeted display. Like simple direct eye-catching billboards work for fast driving traffic, so too will display work for the quick glancing eye movements. Properly managed Dynamic targeted display with our 4 Square creative approach you can rest assured your dealership's monthly marketing plan is working. With so many various cell phones, monitor sizes, etc. quality design has never been more important to protect and project your brand.