Media Planning & Buying

When it comes to media planning and buying we deliver results. Let Big Time Advertising negotiate and purchase audience targeted time and advertising space to help convey your marketing message efficiently and within your budget. Too often we see media plans that are too diluted or over saturated, either way Big Time results and savings often result from our services.

When planning all media strategies we consider station formats, pricing rates, demographics, geographic, and psychographics relating to our clients particular product or KPI.

We have the advantage of knowing that all media inventory goes through phases of optimization, which is dependent on budget, type of medium (radio, internet, TV, print etc.), target audience and targeting. Big Time Advertising can purchase your media inventory locally, regionally or nationally.

Talking about things like Reach, CPM, CPP, ratings, frequency, GRP’s, target demos, ROS, dayparting, make goods, value adds, remnants, bookends, and on and on can wear any one out. Let Big Time Advertising do the dirty work of building a powerful media plan that will have you reaping BIG TIME benefits with your core demographic.