Traditional Advertising

Traditional Advertising

Traditional media in our vernacular is typically television, radio, billboards, newspapers, magazines, newsletters, & other print publications.


Television & Cable providers continues to offer the greatest reach of all local media channels, and its ads are characterized by sensory impact and emotional engagement.

Broadcast TV

Broadcast television offers extensive reach and full DMA coverage for advertisers.

Cable TV

Local cable advertising provides ever greater ability to segment and target an audience based on demographic, programming, and location.

Original, engaging programming brings high audience involvement and viewer loyalty for local cable advertising.

Local cable television reaches a generally higher income audience with more niche programming and specific geographic targeting.

As an awareness medium, television and/or cable advertising performs well in multi-channel campaigns designed to inform and persuade through different media and conversion paths. Key attributes of television & cable advertising are:

  • Targeted (geographically, demographically, psychographically)
  • Emotionally engaging through sensory impact and storytelling
  • A connection to consumers through their involvement in the surrounding programming
  • An “intrusive” medium that makes an immediate impact through sight, sound, and action
  • A medium designed for high-impact branding.


Radio is an affordable and effective advertising medium. Nothing can impact of a well-written (i.e., motivational) radio ad, coupled with frequent exposure your business could thrive with our guidance.


In 15, 30 or 60 seconds, a good radio ad grabs attention, involves a listener, sounds believable, creates a mental picture, spins a story, calls for action, and manages to keep the product on center stage and the customer in the spotlight — all without sounding pushy, screams, obnoxious, or boring.

When produced perfectly, a radio ad is a one-on-one conversation with a single target prospect, written and produced so well that the prospect hears the introduction and says, in essence, "Ssshhh, be quiet, you guys, I need to hear this. It's talking to me."

Big Time Advertising has experience and BIG results having used radio. In fact, our founder has been a featured guest on air for a very successful radio show giving him insight into the power of quality radio entertainment.

  • We do not just "buy" radio, we dive into all the statistics and then explain them to ourclients in terms that makes sense.
  • Our meeting with all those radio representatives is reason enough to have us join your team.
  • Allow us to represent all of your radio advertising needs.


Billboards and/or Outdoor Advertising when negotiated and properly designed often creates eye-catching advertising that gets results. There are important fundamentals that must be followed to ensure Big Time results for any outdoor campaign. From conception to implementation we handle it every step of the way.

Direct Mail

Direct Mail can be a simple, cost-effective way to blanket select geographic areas around your business. From design templates to printing and mailing, Big Time can help create memorable direct mail campaigns. Our dealers have learned to love our direct mail campaigns as they deliver immediate, tangible results.