by Terry MacCauley - Posted 2 months ago
Google lead form extensions show beneath your search ad on mobile and tablet devices and allow a user to provide their contact information directly through your ad on the SERP, rather than visiting a landing page. This replaces the need for a user to visit your mobile site to convert. This feature will be great moving forward when IOS changes happen. These leads can be sent via email or directly into your crm. Read more about how these work here at google.